Do You Know How Much Business A Bad Automotive Crm System Are Really Costing You?
under Automotive
Hey wait a second a CRM solution suppose to make me money and keep my business organized and productive, how can it cost me money other than the monthly subscription fees. Plus I pay already a hefty amount per month to begin with for our system, it is suppose to be working well. If you are the general manager for your dealership, and what I just described above is something that just ran through your head then you should really, I mean really look into your current CRM solution and verify its usefulness.
CRM is acronyms for Customer Relationship Management, it is suppose to be a system that keeps your dealership running efficiently and help you organize your tasks, customers, appointments and inventory. But poorly designed or developed software can cost you business and money in real life. To design and develop an automotive CRM takes time and talent, with good understanding of the business. There are many providers out there claiming they are in business since the early 80s and they have the best system in the market (which is true back in the 80s, and their software has not progressed for almost 20 years). Don’t be sold into another useless solution again, you don’t have to pay $2000-$5000 per month to use some outdated, unintuitive, poorly designed and developed system, that in actuality can cause you money and business. You don’t get a better system because you are paying for a bigger price tag.
In the world of automotive sales, there is really very little scientific or technical knowledge that is required. By having your staff using a complicated system that requires training will actually hurt your business. Car sales person are not programmers, they are two completely different breed of people. A poorly developed and seemly complex system will result in poor data integrity. And a technical night mare for user mistakes, and technical traps. Imagine if your staff can’t tell you how much your used car in your inventory really cost. Because they don’t understand the system, or they are mis-quoting customer monthly payments due to the poor user interface. And difficult to understand financial calculator.
So the next time you are looking for a CRM system for your dealership please keep in mind you don’t have to pay $1500 per month and $2000 setup fee just to use something that is less sophisticated than Facebook. And make sure your next CRM solution is actually developed by computer programmers, not car sales person who hired some overseas programmer to produce.
This article is brought to you by Dealer Elite CRM and Dealer Template, you can find us online at http://www.dealerelites.ca or http://www.dealertemplate.ca
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